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Best Marshmallow creme in San Francisco
“Marshmallow creme: the spreadable version of a confection, invented 1917, immortalized in the fluffernutter by 1918.”
What the real thing tastes like
Marshmallow creme (also called marshmallow fluff, marshmallow stuff, marshmallow spread, marshmallow paste, or simply fluff) is a marshmallow confectionery spread similar in flavor, but not texture, to regular solid marshmallow. One brand of marshmallow creme is Marshmallow Fluff, which is used to make the fluffernutter sandwich, a New England classic comfort food which debuted in 1918 in Massachusetts, just a year after marshmallow creme was invented.
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Marshmallow creme is a spreadable confection—fluffy, cloud-soft, nothing like the dense marshmallows you'd roast over a fire. It arrived in America just over a century ago and immediately found its purpose: swirled into the fluffernutter sandwich, a New England institution born in 1918 Massachusetts that pairs this airy spread with peanut butter on bread. The texture is the whole point: it's marshmallow transformed into something you can actually spread.
Order it here when it has
- distinctive texture versus solid marshmallow
- regional iconic status
- established culinary role
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