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Best Marshmallow creme in London

Marshmallow creme: the spreadable version of a confection, invented 1917, immortalized in the fluffernutter by 1918.

Marshmallow creme

What the real thing tastes like

Marshmallow creme (also called marshmallow fluff, marshmallow stuff, marshmallow spread, marshmallow paste, or simply fluff) is a marshmallow confectionery spread similar in flavor, but not texture, to regular solid marshmallow. One brand of marshmallow creme is Marshmallow Fluff, which is used to make the fluffernutter sandwich, a New England classic comfort food which debuted in 1918 in Massachusetts, just a year after marshmallow creme was invented.

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Marshmallow creme is a spreadable confection—fluffy, cloud-soft, nothing like the dense marshmallows you'd roast over a fire. It arrived in America just over a century ago and immediately found its purpose: swirled into the fluffernutter sandwich, a New England institution born in 1918 Massachusetts that pairs this airy spread with peanut butter on bread. The texture is the whole point: it's marshmallow transformed into something you can actually spread.

Order it here when it has

  • distinctive texture versus solid marshmallow
  • regional iconic status
  • established culinary role

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